3 Tips for choosing a domain name

By Jason A Smail | Technology

Jan 06

Choosing the right domain name is one of the important things when wanting to build a blog (or website). Beginner bloggers who are just learning to blog usually do not think carefully when they want to choose a domain name (including me first). There are many people who tend to use the free domain names, although they aren’t effective, all the while the Cheap domain names are available and can be more reliable as well.

Though actually many important things to note.

Please note only tips on choosing a domain name for the blog below.

1. Do not use free domain

The first thing to note is as much as possible not to use a free domain.

Free domain is usually often sought by beginner bloggers who cannot wait for wanting their own domain but have not got money or pretending not have the money to pay the paid domain.

Free domains such as .TK, .GA, .ML, etc.

If you want to build a blog to be managed seriously then use a free domain is a less intelligent thing.

The reason:

Free domain is not completely free, usually, the only free first year or there are hidden requirements. One time my friend can lose access to your domain without notice (I’ve never experienced it)
Free domains are often used by spam blogs. One day can get banned by Google (it had already happened)
Ugly, not professional, not cool

2. Forget the EMD, choose a brandable domain

EMD or Exact-Match Domain is a domain that uses targeted keywords to get ranked in search engines.

For example, you want to target the keyword “How to Make a Cake”. Well, you can use Exact-Match Domain “www.how-to-bake-a-cake.com”

While the brandable domain is a domain name that prioritizes branding rather than keyword. Easy example like google.com, yahoo.com, facebook.com, etc.

For a matter of EMD vs brandable domain actually still often become a debate among bloggers. Some argue EMD is better because it can help improve ranking in search engines, there is also an opinion that brandable domain is much better.

I personally prefer using brandable domains rather than using a domain solely to pursue keywords.

The first reason because I think Exact-Match Domain is not so great influence on ranking in search engines, especially Google.

Secondly, because Exact-Match Domain is identical with web-web spam and also low-quality web-web.

No wonder if Google 2012 2012 update its Algorithm to reduce web quality Exact-Match low quality in search results.

Not at all, my friend can still use the keyword in the domain name of origin instead of Exact-Match Domain.

Examples such as online store website tokopedia.com. The domain contains the keyword “store”, but it stays there as its element’s brand.

3. Do not use trademark on domain name

This one is usually often ignored by a person when registering a domain name.

While using trademark or trademarks belonging to other people on the domain name can be at risk our blogs are sued by the trademark owner.

For example my friend to make a blog with domain name mbahgoogle.com, it is not impossible later Google will contact my friend to sue 500million fines for using their trademark without permission.

So check first before registering the domain name whether the domain name that you choose to contain trademark or not.

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