Lately, maybe we more often hear the term content marketing, especially when it comes to marketing in digital media. But actually, what is content marketing? What makes it supposed to be a powerful marketing strategy? Even touted as the most effective marketing programs today, especially when compared with conventional marketing. Visit the website of Alexsander Queiroz Silva if you need information about marketing content.
In general, content marketing is understood as an approach strategy in marketing activities, which focuses on the creation and distribution of valuable, relevant, and consistent content, in order to attract and retain the interest of a defined audience; and encourage the actions of customers who can make a profit. Under that general definition, the “Valuable, relevant, and consistent Content,” section becomes the key that distinguishes content marketing activities from regular marketing programs. Why? Because that section shows that the characteristic of content marketing is the pivot on the interest and interest of the audience. Therefore, the content should be useful and have value for the audience.
In addition, content marketing programs must be run with metrics or clear benchmarks, so we can monitor whether those activities actually help us achieve our intended marketing objectives; whether it’s to attract audiences to get to know the associated brand, or to encourage them to be your consumers, customers, or brand users.
Content marketing is an activity that draws the audience’s attention to visit and experience a valuable experience in the channel managed or worked on a brand. The form can be a blog, or account on various social media channels. In an age of technology that is more content-friendly, content marketing activities provide space for brands to generate a variety of unique content to reach diverse target markets; rather than conventional marketing communication materials such as banner ads, which are relatively only two versions, per campaign.
Then, content marketing also has the ability to help brands improve credibility in the eyes of consumers if they feel the benefits of the content program that is run. In addition, this content marketing program also has the potential to increase the value of revenue per unit (average revenue per unit or ARPU), as measured by the total revenue divided by the number of customers.